{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe128-fleshman-ho4Tp6dX","width":444,"version":"1.0","type":"rich","title":"E128: From NASA to the Brewhouse with Bobby Fleshman and Emy Senkbeil of McFleshman's Brewing Co.","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"In this episode, we are hanging out with Bobby Fleshman and Emy Senkbeil of McFleshman’s Brewing Company out of Appleton, Wisconsin. Quick question for you: what happens when you trade a career at NASA for a mash tun? Well, we’re finding out on this episode! We chat with Bobby and Emy about how astrophysics and \"unreasonable\" hospitality created a brewery for brewers.\n\nKey Takeaways:\n\n* An inside look at the necessary, but oftentimes difficult, process of cutting down from a dozen offerings to four core styles (plus a few seasonals)\n* The 95/5 rule and how it makes some of the best taproom culture\n* The secret behind using QR code magnets and how they turn wholesale accounts into a self-ordering machine\n\nBobby’s approach to the industry remains rooted in his training as a scientist and a physicist. As he puts it: \"Really, I just say, we're problem solvers. We just break them down into their basic elements, put 'em back together\"."}