{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe131-warwick-vICyfOAy","width":444,"version":"1.0","type":"rich","title":"E131: Building a Destination Brewery with Ryan Seiz from Warwick Farm Brewing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"","height":200,"description":"\n\nIn this episode of The True Craft Podcast, we sit down with Brewmaster & Marketing Professional Ryan Seiz from Warwick Farm Brewing to discuss how they've built one of Pennsylvania's premier destination breweries by intentionally avoiding the traditional distribution game.\n\nFrom transforming a former meat processing facility into a thriving taproom to creating events that draw hundreds of people every week, Warwick Farm has built a business around experiences. \n\nSome highlights include:\n\n* Why selling 95% of their beer through the taproom has become a competitive advantage\n* How festivals, cornhole leagues, and thoughtful taproom design generate more consistent traffic\n* What launching an RTD line taught them about expanding revenue without cannibalizing beer sales\n\nFrom building a destination brewery from the ground up to finding growth outside of traditional distribution, this conversation is full of practical lessons for brewery owners looking to build a more resilient business. There's a lot packed into this episode for operators thinking beyond the brewhouse! Enjoy the episode!"}