{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe132-brand-UkeYp_VW","width":444,"version":"1.0","type":"rich","title":"E132: Brand Strategy for Craft Breweries with Tim Weaver of The Brand Weaver","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/d7cc2edf-435e-40e6-b13b-6df593b519ef\" height=\"200\" width=\"100%\" title=\"E132: Brand Strategy for Craft Breweries with Tim Weaver of The Brand Weaver\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of The True Craft Podcast, we connect with UK-based brand strategist and author Tim Weaver to explore how craft breweries can thrive in a mature, shifting market. \n\nWe dive deep into the differences between UK and US brewing scenes, highlighting why running a successful brewery requires far more than just making great liquid in 2026.\n\nSome highlights include:\n\n* How to pinpoint your brewery's true \"diamond in the rough\" brand identity to stand out from the competition.\n* Why closing the disconnect between passionate sales reps and static packaging can unlock major revenue growth.\n* Where to spend your marketing dollars (including low-cost email tactics and high-impact radio strategies)\n\nIf you are looking to refine your brand's message and build a loyal audience, this conversation is packed with actionable insights. Tim reminds us of the biggest challenge facing taprooms today, noting, \"Realistically every brewery right now is in a battle with the couch.\" "}