{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe133-barnes-pTMEF6jx","width":444,"version":"1.0","type":"rich","title":"E133: Resisting Innovation Fatigue and Protecting Core Brands with Tim Barnes of Black Tooth Brewing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8fc77b59-d336-494a-bd68-854ff6596d66\" height=\"200\" width=\"100%\" title=\"E133: Resisting Innovation Fatigue and Protecting Core Brands with Tim Barnes of Black Tooth Brewing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On this episode of The True Craft Podcast, we sit down with Tim Barnes, founder of Black Tooth Brewing in Sheridan, Wyoming. Tim shares his 15-year journey from starting with a small 10-barrel brewhouse to expanding into four taprooms across the state and producing over 8,500 barrels annually.\n\nThey dive deep into what it takes to build a sustainable craft brand in a low-density market, including:\n\n* Why Black Tooth refused a food menu and still built four high-performing taprooms\n* How to resist distributor \"innovation fatigue\" by doubling down on core SKUs\n* Tim’s real take on industry saturation and why craft beer isn't dying\n\nWhether you're scaling up or scaling back, Tim’s straight-shooting approach is a must-listen for every craft brewery owner."}