{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe65-surviving-craft-ljJColI_","width":444,"version":"1.0","type":"rich","title":"E65: Surviving Craft with Michael Memsic from Sanitas Brewing Co","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/3bf8a1d3-ddd7-46ce-992f-e6cbb101a107\" height=\"200\" width=\"100%\" title=\"E65: Surviving Craft with Michael Memsic from Sanitas Brewing Co\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"It’s scary to be honest with yourself. (Happy Halloween, anyone?) But it’s impossible to be successful while living in a false reality.\n\nWe are pleased to welcome back a True Craft Podcast veteran in this week’s episode: Michael Memsic from Sanitas Brewing. Chris, Katy, and Michael dive into a myriad of topics such as:\nWhite space beers’ place in an IPA world\nThe nature of trends in the craft beer industry\nHow intimidating — and important — it is for brewery owners to network with each other\nThe danger of being over-emotional about your liquid\n\nJoin us for a refreshingly candid conversation about the state of craft beer in 2023."}