{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe68-ursa-minor-NCFz6s6k","width":444,"version":"1.0","type":"rich","title":"E68: The Portfolio Puzzle with Ben Hugus of Ursa Minor Brewing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/486689ff-215d-418c-bb2e-7b33f9b39763\" height=\"200\" width=\"100%\" title=\"E68: The Portfolio Puzzle with Ben Hugus of Ursa Minor Brewing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"All aboard the THC train? Where does NA fit into our business model? How do we create a thriving portfolio that kills it in distro? How do we stay relevant without exhausting our resources and losing focus?\n\nAs we all know, many breweries out there started as passion projects. But none of the successful ones stayed that way. Though there are a million perilous turns a brewery owner can take, one thing is for sure: Brewery health necessitates a willingness to be adaptable.\n\nJoin Katy, Chris, and Ben Hugus from Ursa Minor Brewing out of Duluth, MN as they dive into the facets of brewery health. It’s important to keep a pulse on industry trends; however, it is essential to not get sucked into them either."}