{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe72-sourdough-tu0npNE1","width":444,"version":"1.0","type":"rich","title":"E72: Mastering Sourdough and Market Strategy with Philip Maple of Barley & Pie Brewing Company","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/b965fff1-5fee-4fcf-8a26-f5cbfab9e44d\" height=\"200\" width=\"100%\" title=\"E72: Mastering Sourdough and Market Strategy with Philip Maple of Barley &amp; Pie Brewing Company\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Today on The True Craft Podcast, Chris and Katy welcome Philip Maple from Barley & Pie Brewing Company. Join us as we explore Philip's sourdough journey including the trials and triumphs of mastering the craft.\n\nWhat forethought and strategies are essential to success when opening breweries in today’s market? What value does having a niche add to your business plan? Does pairing passions make your model stronger?\n\nAll this and more on today’s episode."}