{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe81-niche-_kf6BScP","width":444,"version":"1.0","type":"rich","title":"E81: Building A Niche Brewery with Nick and Christina Lumsden of Dogleg Brewing Company","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/af960fac-03d8-4369-85e0-6060bcfdf049\" height=\"200\" width=\"100%\" title=\"E81: Building A Niche Brewery with Nick and Christina Lumsden of Dogleg Brewing Company\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of The True Craft Podcast, we delve into niche branding and marketing strategies with Nick and Christina Lumsden, the innovative minds behind Dogleg Brewing. With a passion for both golf and beer, they've seamlessly merged their passions to create a distinctive brand and customer experience that has greatly benefitted their business.\n\nMain takeaway: It is essential to not only identify your ‘niche’ but cultivate a lasting community. From leveraging distribution initiatives to multi-channel marketing efforts, Nick and Christina share actionable insights on how to authentically connect with your target audience and foster lasting relationships."}