{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe84-distro-d88iJDiN","width":444,"version":"1.0","type":"rich","title":"E84: Lessons in Self-Distro with Phillip McLamb of Resident Culture","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/36d8a658-5d82-40dc-98ae-76b8da8eca69\" height=\"200\" width=\"100%\" title=\"E84: Lessons in Self-Distro with Phillip McLamb of Resident Culture\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we sit down with Phillip McLamb, COO and Co-Founder of Resident Culture Brewing, to chat about what it takes to self-distribute in 2024.\n\nFrom day one, Resident Culture was self-distributing. However, it’s taken years of trial and error for Phillip and his team to dial in this aspect of their business, projecting $3 million in revenue from self-distribution alone this year.\n\nA few topics we explore:\n\n1. The pros and cons of leasing vs. purchasing a fleet of vehicles.\n2. The value of maintaining control over your brand's distribution rights.\n3. When it’s time for you (the owner) to step in as a sales rep because—as Chris says—”...there's no one better than the founder to sell the brand and its story.” \n\nIf you are already self-distributing or you're on the fence about taking the leap, you won’t want to miss the valuable insight from Phillip in this episode."}