{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe86-story-ap6K69zx","width":444,"version":"1.0","type":"rich","title":"E86: Every Beer Has a Story with Chris Cesnek & Brandon Monroe of Paperback Brewing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/fe2bef03-c7fe-4462-bfd8-908b9ee1f892\" height=\"200\" width=\"100%\" title=\"E86: Every Beer Has a Story with Chris Cesnek &amp; Brandon Monroe of Paperback Brewing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we chat with Chris Cesnek and Brandon Monroe, the creative co-founders of Paperback Brewing Company. Their brewery’s edgy, 80s and 90s pop culture-inspired design has captivated Los Angeles locals, creating a truly memorable brand experience.\n\nA few topics we cover in this episode:\n\n1. How storytelling shapes a brewery’s brand identity.\n2. Strategies to tackle “release fatigue” for a consistent and sustainable marketing plan.\n3. Tips on refreshing or rebranding your brewery.\n\nWith backgrounds in advertising, Chris and Brandon share a wealth of branding insights. Whether you're looking to reinvent your brand or stand out in a crowded market, this episode is packed with valuable advice. Don’t miss it!"}