{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe92-cocoon-MT2s50PR","width":444,"version":"1.0","type":"rich","title":"E92: Brewery Success in the Modern Market with Mike Walters of Cocoon Brewing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1f1651f2-6755-45a7-9478-cfc561a12a73\" height=\"200\" width=\"100%\" title=\"E92: Brewery Success in the Modern Market with Mike Walters of Cocoon Brewing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of The True Craft Podcast, we’re hanging out with Mike Walters, Co-Founder of Cocoon Brewing out of De Pere, WI. In 2023, at a time when craft beer was anything but predictable, Cocoon Brewing boldly opened their 7,000 sq ft space—proving that when the going gets tough, the tough get brewing.\n\nHighlights include:\n\n1. How to dish out a killer food program from a cozy 400 sq ft kitchen (yes, size matters... but not in the way you think).\n2. Juggling the \"trifecta\" of private events, brewery-hosted bashes, and weekly programming like a pro.\n3. How diversifying with draft, to-go beer, and merch sales keeps the cash flowing and customers coming back.\n\nOpening a brewery takes a village, but doing it in 2023? That requires a whole city of support. Mike spills all the tea (or beer) on Cocoon Brewing's wild ride, packed with insights you won’t want to miss!"}