{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-true-craft-podcast.simplecast.com%2Fepisodes%2Fe93-talk-LAzt6jIK","width":444,"version":"1.0","type":"rich","title":"E93: Straight Shooting with Michael Memsic of Sanitas Brewing Company","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/08d545a3-9203-4abd-86bc-4e3550b24030/f4664578-634a-4340-bcb3-919e2cf7aeee/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1ee62158-f115-440c-9337-7ea8bb5a87b7\" height=\"200\" width=\"100%\" title=\"E93: Straight Shooting with Michael Memsic of Sanitas Brewing Company\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On today’s episode of The True Craft Podcast, we’re catching up with Michael Memsic, Co-Founder & CEO of Sanitas Brewing, to give some straight talk about what the heck is happening in craft. We cover a lot of ground from modern expansion strategies, owner and leadership alignment, and the surprising topic of...tapping out of the craft scene?\n\nHighlights include:\n\n* How breweries are becoming vibrant community hubs with unique food and morning coffee, becoming the ultimate “third place”\n* The evolving craft beer scene and why the next big wave might not hinge on Gen Z\n* Unique opportunities popping up as breweries close their doors\n\nMichael believes that the craft industry is deeply “lifestyle driven,” which makes it both rewarding and challenging. However, fostering connections and sharing experiences with those in your circle makes all the difference. That’s exactly what we’re all about on The True Craft Podcast. Enjoy this insightful chat!"}