{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-vault-with-sonja-martinovic.simplecast.com%2Fepisodes%2Fdavid-ledgerwood-fOa6dF_e","width":444,"version":"1.0","type":"rich","title":"Scaling B2B Services Businesses and Maximizing Sales Productivity with David Ledgerwood","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/c7e823f1-caf9-4639-8194-616404a90045/7e9d698e-2b1c-4f4b-8105-313f9fdfda38/d5-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/76c0dee2-70ef-4b5c-8808-654ce216dd99\" height=\"200\" width=\"100%\" title=\"Scaling B2B Services Businesses and Maximizing Sales Productivity with David Ledgerwood\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"David \"Ledge\" Ledgerwood joins the show to share some amazing insights about scaling B2B services businesses and maximizing sales productivity. He starts by talking about scaling yourself is important to drive sales into your company. It all starts with the root, which is you. He then moves on to giving us tips and insights about how to stand out by aggressively niching down into the type of business and people that you can legitimately help. Enjoy the episode!"}