{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-vignette-effect.simplecast.com%2Fepisodes%2Fwhos-directing-your-marketing-bhOjIKml","width":444,"version":"1.0","type":"rich","title":"Who’s Directing Your Marketing?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1ac32b75-cbcf-481a-af7a-53bce329c91b/ef69fac6-700e-4075-a86c-00590eb2ea09/the-20vignette-20effect-20podcast-20cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/083904c8-b2ac-4ddc-b5a1-a1b622957dbc\" height=\"200\" width=\"100%\" title=\"Who’s Directing Your Marketing?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"You can hire a specialist for almost every piece of your marketing. But who’s looking across all of it and deciding what your business actually needs?\n\nIn this episode, Raquel talks about why founders need to understand how their brand, marketing, customer experience, and business performance work together. She shares how to use the data and information you already have to make better decisions about what deserves your attention, what to outsource, and what to do next."}