{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-voice-of-retail.simplecast.com%2Fepisodes%2Fthe-power-of-the-pull-with-rob-snyder-RD5QoIsT","width":444,"version":"1.0","type":"rich","title":"Finding \"Pull\": Rob Snyder, Author of The Power of Pull, on What Retailers Can Learn About Demand","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7052712a-5e8d-4859-ad44-dbe25616454f/5042e79b-1777-44f4-be74-99ef36d3aa9a/9781668657850d929b6.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/becde93f-fc73-444c-bfa4-78a4c7443e54\" height=\"200\" width=\"100%\" title=\"Finding &quot;Pull&quot;: Rob Snyder, Author of The Power of Pull, on What Retailers Can Learn About Demand\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"On this episode, presented by Konek, Rob Snyder, author of the new book The Power of Pull, talks about the critical difference between demand and supply in a bold new way. Snyder shares how retailers can filter genuine vendor value from buzzword-driven pitches, how AI is reshaping B2B sales, and why watching customers struggle beats asking them what they want."}