{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-workspace-of-tomorrow.simplecast.com%2Fepisodes%2Fmauro-porcini-iM8sxPhC","width":444,"version":"1.0","type":"rich","title":"Mauro Porcini","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/7a009599-4076-4353-bc4d-47b5758d6e40/bd3bb02b-dfa9-46ad-9140-8f6d68581811/mauro-porcini.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0630ddef-9b39-4228-925d-1b95b6187fc0\" height=\"200\" width=\"100%\" title=\"Mauro Porcini\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Mauro Porcini defines design thinking on his own terms, focusing on three central pillars: empathy, strategy, and prototyping.\n\nOn the podcast, he discusses his approach to creating the PepsiCo Design and Innovation Center in New York City, a “startup within a corporation” that helps the food and beverage behemoth spark change and incubate breakthroughs. The Italian-born design mind also shares his limitless, five-step process to shifting company culture.\n"}