{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-world-innovators-podcast.simplecast.com%2Fepisodes%2Fbuy-a-jet-know-your-audience-nHrW4HWN","width":444,"version":"1.0","type":"rich","title":"Buy a Jet? Know Your Audience.","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/64596cbb-22ea-4f82-bd2b-bf11a5b62aee/1092d121-fdf7-4a1e-b0b4-12c900b839d3/podcast-20instagram-20template.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/861fdfb8-bcfb-4557-9c77-c5b0d96f5965\" height=\"200\" width=\"100%\" title=\"Buy a Jet? Know Your Audience.\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of the B2B Marketing Excellence Podcast, we explore why misdirected email marketing campaigns fail to reach the right audience. Using the example of being mistakenly targeted as a potential jet buyer, Donna Peterson outlines six crucial steps to improve direct marketing effectiveness – What to Do, Why it Matters.. "}