{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-world-innovators-podcast.simplecast.com%2Fepisodes%2Fhallmark-movies-b2b-marketing-b7_YMBUZ","width":444,"version":"1.0","type":"rich","title":"Hallmark Movies & B2B Marketing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/64596cbb-22ea-4f82-bd2b-bf11a5b62aee/331ac931-2155-4c52-8eaf-be21308a2fee/podcast-20instagram-20template.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/cfb8a997-2cb5-4d82-878e-325d01f400d0\" height=\"200\" width=\"100%\" title=\"Hallmark Movies &amp; B2B Marketing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Did you know that 80 million people watch Hallmark Christmas movies each year? What makes these predictable stories so captivating? It's the emotional journey. In this episode, Donna shares how B2B marketers can take inspiration from these feel-good films to infuse emotion into their marketing campaigns.\n\nDonna discusses why humanizing your marketing efforts is critical in today's competitive landscape and offers five actionable steps to help you create campaigns that resonate deeply with your audience. She emphasizes that emotion is not just for consumer brands—it’s a powerful tool for B2B marketers to stand out, build trust, and drive meaningful impact in the marketplace.\n"}