{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-yaag-project.simplecast.com%2Fepisodes%2F1-1-1-abm-framework-anand-thaker-S59nS8vp","width":444,"version":"1.0","type":"rich","title":"Anand Thaker: 1-1-1 ABM framework for account based transformations","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/812f2ce9-bc73-496f-aef5-e2ff5178c731/c8f61f0d-37d7-4355-958a-2799e7c3a6e1/anand-thaker-episode-2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8e0772af-7a21-4fea-a3ca-714f28b19d38\" height=\"200\" width=\"100%\" title=\"Anand Thaker: 1-1-1 ABM framework for account based transformations\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Anand Thaker, the Midas of Martech and the man-behind the screens for the Martech Landscape joins Yaag and Manish to discuss the 1-1-1 framework to drive meaningful results from ABM programs. Anand shares stories of how small things have a cumulative effect on landing a large sized deal, what story counts at the board level and more."}