{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-yaag-project.simplecast.com%2Fepisodes%2Fapril-dunford-positioning-Rx8Glrdu","width":444,"version":"1.0","type":"rich","title":"April Dunford: Debunking all the myths and misunderstandings around positioning","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/812f2ce9-bc73-496f-aef5-e2ff5178c731/68d510c9-c68d-4f8e-9788-2600ef8154dd/april-dunford-episode.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/274fee5d-9eb8-4f7f-896f-a073cb964100\" height=\"200\" width=\"100%\" title=\"April Dunford: Debunking all the myths and misunderstandings around positioning\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, the Obviously Awesome April Dunford, the positioning hegemon with 25+ years of experience, joins us to discuss and debunk all possible confusions and misunderstandings around positioning.\nShe talks about:\n--> What exactly is positioning (in the SaaS context), and why are very few companies able to nail it?\n--> How positioning is different from messaging?\n--> Signals that tell you that it is time for you to reposition\n--> The 10 step positioning process\n--> Why category design isn't going to work for everyone\n--> How positioning for the market is different from positioning for investors, and a lot more..."}