{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-yaag-project.simplecast.com%2Fepisodes%2Fbrand-storytelling-with-mark-evans-ltXu_tYI","width":444,"version":"1.0","type":"rich","title":"How to get better at brand storytelling: with Mark Evans","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/812f2ce9-bc73-496f-aef5-e2ff5178c731/f796eb19-772e-4a0c-b061-53855be83e7a/mark-evans-episode.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e23ce330-41b1-47b3-8dfe-682105de529c\" height=\"200\" width=\"100%\" title=\"How to get better at brand storytelling: with Mark Evans\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Mark Evans, the founder and principal at Marketing Spark joins us to share his insights on how to get better at brand storytelling. \nHe talks about:\n-->  The biggest struggle companies have in connecting their stories with their audience\n--> What makes for an engaging story?\n--> What are the factors that go into differentiation?\n-->  Building a core messaging document for organizations\n--> Who is the messaging and story intended towards? Users or buyers?\n--> What message are you sending to your audience, by having a huge gap between your monthly and annual pricing, and a lot more..."}