{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-yaag-project.simplecast.com%2Fepisodes%2Fceo-storytelling-kevin-maney-M0j_7aO_","width":444,"version":"1.0","type":"rich","title":"CEO Storytelling: Building a narrative - with Kevin Maney","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/812f2ce9-bc73-496f-aef5-e2ff5178c731/612a0d4b-b3d4-43da-a4a2-ba26d8070073/kevin-maney-episode.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/a106cce9-dbc3-4654-8aa9-b1c8c04ab100\" height=\"200\" width=\"100%\" title=\"CEO Storytelling: Building a narrative - with Kevin Maney\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Kevin Maney, the founding partner at Category Design Advisors (CDA), a bestselling author, and an award-winning columnist, joins us to discuss CEO Storytelling, i.e. how to build a narrative.\nHe talks about:\n--> How does a narrative really work especially when you are competing with a better product?\n--> The process to identifying your strategic PoV\n--> 5 step process to translate a PoV into a narrative\n--> Do narratives come with an expiry date?\n--> What holds back a CEO or a business leader from investing their energies on building a narrative\n--> Existing solution and 'adjacent possible', and a lot more...\n"}