{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-yaag-project.simplecast.com%2Fepisodes%2Fchris-walker-roi-b04gLtyk","width":444,"version":"1.0","type":"rich","title":"Chris Walker: The ROI game","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/812f2ce9-bc73-496f-aef5-e2ff5178c731/36ecbdfb-458d-4b74-aa2d-83b20dd8b838/using-abm-to-build-relationships-and-trust-that-translates-to-revenue-2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/578e0675-3fac-4b0d-83c6-bb7a9bd06974\" height=\"200\" width=\"100%\" title=\"Chris Walker: The ROI game\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Chris Walker, the founder and CEO of Refine Labs joins Yaag and Manish in this episode and opens up his views on:\n1. The way attribution happens in content marketing today\n2. Why it is high time for marketers now to find a better place than events and tradeshows to spend their marketing budgets\n3. Why a lead shouldn't be going to an SDR and instead to an AE, and so on.\nThis episode is sure to make you think on how you are practicing marketing today."}