{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-yaag-project.simplecast.com%2Fepisodes%2Fhow-marketing-evolves-in-a-tech-startup-0ylzhDAT","width":444,"version":"1.0","type":"rich","title":"How marketing evolves in a tech startup from $1 million ARR to $10 million ARR: Karthik Sridharan","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/812f2ce9-bc73-496f-aef5-e2ff5178c731/73fb00d1-afd8-4862-a5b7-ba15fcb0367e/karthik-episode.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e06cd41e-8a20-40b3-98de-a34b407bf49c\" height=\"200\" width=\"100%\" title=\"How marketing evolves in a tech startup from $1 million ARR to $10 million ARR: Karthik Sridharan\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Karthik Sridharan, the co-founder and CEO of Flexiple – an online curated freelancing platform that empowers and connects companies and freelancers, joins us to discuss how the role of marketing evolves from the first year of a startup to how it looks at $10 mil ARR.\nKarthik talks about:\n--> How long it took for Flexiple to get to its first million from a marketing perspective\n--> How their marketing approach changed and evolved between 1 million ARR to $3 million\n--> The kind of goals and metrics they had for marketing in the early stages of Flexiple, and their current KPIs for product marketing, performance marketing, content team, etc.\n--> What to look for when hiring a VP of Marketing at an early stage company\n--> Learnings when it comes to leading remote teams and the common mistakes to overcome\n--> Why scale is relative, and when should one start thinking about scalability\n--> The difference in approach between a bootstrapping tech startup vs the one raising venture capital, and a lot more..."}