{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-yaag-project.simplecast.com%2Fepisodes%2Fmodern-marketing-with-seth-godin-53yZVxHt","width":444,"version":"1.0","type":"rich","title":"Modern Marketing with Seth Godin","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/812f2ce9-bc73-496f-aef5-e2ff5178c731/3bc53bf5-8bb2-4aeb-b39a-c2bf2e1fab62/the-yaag-project-cover3k.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/aabb3f0e-52f9-4b42-b004-abd9355c433d\" height=\"200\" width=\"100%\" title=\"Modern Marketing with Seth Godin\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Seth Godin joins us to share his 40+ years of experience and insights on -- “How to be sensible in the modern marketing world ”\nHe talks about:\n--> What separates a brand from the me-toos\n--> What's the difference between category creation, differentiation, niching down and positioning\n--> The misunderstanding around going niche\n--> The misunderstood concept of failing fast, and mistake vs blunder\n--> How to identify your early adopters\n--> The mindset that marketing professionals need to develop\n--> The future of Clubhouse and a lot more.."}