{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthe-yaag-project.simplecast.com%2Fepisodes%2Fwhat-triggers-people-to-buy-jNsTJ4Pu","width":444,"version":"1.0","type":"rich","title":"What triggers people to buy: Katelyn Bourgoin","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/812f2ce9-bc73-496f-aef5-e2ff5178c731/2f2e12f3-8371-4e36-8540-c46e53b272b0/katelyn-bourgoin-episode.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/31651a84-85b6-440d-aba6-8e6dea04ea1e\" height=\"200\" width=\"100%\" title=\"What triggers people to buy: Katelyn Bourgoin\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Katelyn Bourgoin, popularly known as 'The Customer Whisperer,' the CEO and lead trainer at Customer Camp, joins us to discuss Trigger Events --i.e., what triggers people to buy.\nShe talks about:\n--> The synergy between marketing and psychology, and how can marketers leverage it\n--> Why is the 'when' and 'why' more important than who bought your product\n--> How can marketing make the best of Jobs To Be Done?\n--> Why is there a general resistance for marketers talking to customers, and how to overcome it?\n--> What is Endowment Effect, and a lot more..."}