{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthebusinessofauthority.com%2Fepisodes%2Favoiding-an-expiration-date-b6t-1z1-Ue0DAtNC","width":444,"version":"1.0","type":"rich","title":"Avoiding An Expiration Date","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/38be412e-a21f-4ed4-a67b-dcfbcede55f3/cd2bd51c-0870-46d0-8157-c690c3f79f3d/190-avoiding-an-expiration-date.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/12cb0e0a-183d-4821-93bf-6c2c0c159dee\" height=\"200\" width=\"100%\" title=\"Avoiding An Expiration Date\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"The pros and cons of digging yourself into a niche without an expiration date—where you can keep building your reputation and client base into infinity.\n\n"}