{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthecurrentpodcast.simplecast.com%2Fepisodes%2Fjj-snack-foods-cmo-icee-brand-n_qtuz08","width":444,"version":"1.0","type":"rich","title":"J&J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ae5584c5-e46f-4ae5-a058-a87a2a30dd4d/ded8f08a-b3af-4c6d-83b4-b6a5dc2e0920/cropped_1790178859119.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1e5f1ee8-5983-4352-b3ed-3fb28efbb262\" height=\"200\" width=\"100%\" title=\"J&amp;J Snack Foods CMO Lynwood Mallard on the art of keeping the 60-year-old ICEE brand cool\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"As ICEE approaches its 60th anniversary, Mallard shares how National ICEE Day, movie tie-ins, and social listening are keeping the frozen drink brand relevant with a new generation of fans."}