{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthefutureof.simplecast.com%2Fepisodes%2Ftiktok-9TLV5fnM","width":444,"version":"1.0","type":"rich","title":"TikTok | Prof Crystal Abidin","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1761ad94-f7b4-466f-ae5f-6e617c13c9fc/7653bdc1-1dfa-42b2-8b06-7237736fd7b1/the-future-of-podcast-square-asset.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/a3e44a9d-3ad9-44af-88c2-975dd7ad7397\" height=\"200\" width=\"100%\" title=\"TikTok | Prof Crystal Abidin\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Whether you love it, hate it, don’t get it or your grandma’s trending on it, TikTok is a cultural phenomenon. But how did it become so popular and should we be worried by its reach?"}