{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ftheidi.simplecast.com%2Fepisodes%2Fchatgpt-comes-to-market-access-vhDW5YAa","width":444,"version":"1.0","type":"rich","title":"ChatGPT Comes to Market Access","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9660dd78-6154-402f-87c9-4f85da5cd51a/0d2a0f98-2268-4f07-93dc-0f411170596e/masthead-square-the-idi.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/439e5099-2be7-4d46-aaae-e3437b818aee\" height=\"200\" width=\"100%\" title=\"ChatGPT Comes to Market Access\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"ChatGPT has taken the world by storm; every industry is experimenting with the AI technology, and pharma is no exception. This episode's guest, Bill Pittenger, may be the biggest evangelist for AI in pharmaceutical market access. Bill is SVP, Director of Digital Growth & Operations for Entrée Health. "}