{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ftheidi.simplecast.com%2Fepisodes%2Fmessage-testing-and-market-access-GX4R92Z_","width":444,"version":"1.0","type":"rich","title":"Message Testing and Market Access","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9660dd78-6154-402f-87c9-4f85da5cd51a/0d2a0f98-2268-4f07-93dc-0f411170596e/masthead-square-the-idi.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/834b3e58-b758-48c1-a7d7-471f801d3c66\" height=\"200\" width=\"100%\" title=\"Message Testing and Market Access\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Alex Mindlin, a Principal, with Valuate Health joins The IDI host Ira Apfel to explain message testing and market access -- why it's important for pharma and how to improve it."}