{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ftheidi.simplecast.com%2Fepisodes%2Fpharma-and-data-analytics-whats-the-right-approach-aP19kYRC","width":444,"version":"1.0","type":"rich","title":"Pharma and Data Analytics: What's the Right Approach?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/9660dd78-6154-402f-87c9-4f85da5cd51a/0d2a0f98-2268-4f07-93dc-0f411170596e/masthead-square-the-idi.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/154f7fea-5e17-4410-ae40-7d509bed3cdb\" height=\"200\" width=\"100%\" title=\"Pharma and Data Analytics: What&apos;s the Right Approach?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"What does data analytics mean for pharma and market access? And what do manufacturers and payers want when they ask for data and data analytics? Jack Timko, Principal, Data Analytics with Valuate Health, has some thoughts. "}