{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthejourneypodcast.simplecast.com%2Fepisodes%2Fricky-gonzalez-tbd-n_fI_J_2","width":444,"version":"1.0","type":"rich","title":"Ricky Gonzalez, The Hidden Risks of Chasing the Wrong Freight Opportunities","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/ffa12a01-dd12-493e-b52f-a45b67a85e03/a325361c-6204-412d-b820-76e3693e5106/podcast-20cover-20will-20hopkins-20-3.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/1e753b70-07db-4898-ab70-e9d4292c980b\" height=\"200\" width=\"100%\" title=\"Ricky Gonzalez, The Hidden Risks of Chasing the Wrong Freight Opportunities\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Ricky Gonzalez, CEO and Co-Founder of Tabi Connect, joins Will to talk entrepreneurship, scaling freight businesses, and why chasing the next big opportunity can do more harm than good.\n\nRicky shares how he went from building and selling a freight brokerage to co-founding Hubtek and launching Tabi Connect, a freight pricing automation platform. Along the way, he learned some expensive lessons about taking risks, building businesses, and knowing when to change direction.\n\nThey get into the challenges of breaking through growth plateaus, hiring the right people, and finding opportunities to use technology to eliminate bottlenecks. Ricky also explains why freight companies need to look past the AI hype and focus on technology that delivers real results.\n\nThe conversation also covers standing out in a crowded freight tech market, getting teams to adopt new technology, and why staying focused on solving one problem can be the difference between growing and getting stuck."}