{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthelonggame.simplecast.com%2Fepisodes%2Fchelsea-castle-chili-piper-MlGtJzH8","width":444,"version":"1.0","type":"rich","title":"040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5147450f-5b7e-4957-a283-76761e9ee4d5/6dbaae13-60e0-4526-8831-55c218013a89/podcast-cover-3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/82a6a05e-544b-4d80-a4c5-b3fee1a8f6fc\" height=\"200\" width=\"100%\" title=\"040: From Journalism to Marketing and Keeping the Human Element in Mind with Chelsea Castle (Chili Piper)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Chelsea talked to us about how to keep the human on the other end in mind when creating content and shared the two things that all content marketers should stop doing to better engage with their audience."}