{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthelonggame.simplecast.com%2Fepisodes%2Fchris-walker-passetto-MrDzjdu_","width":444,"version":"1.0","type":"rich","title":"Chris Walker on the CMO's Dilemma, Attribution, and Modern GTM Strategy","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5147450f-5b7e-4957-a283-76761e9ee4d5/6dbaae13-60e0-4526-8831-55c218013a89/podcast-cover-3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/828d41f6-19cd-4704-95c0-8474cd33d8bc\" height=\"200\" width=\"100%\" title=\"Chris Walker on the CMO&apos;s Dilemma, Attribution, and Modern GTM Strategy\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Chris Walker, CEO of Pasetto, discusses customer-centric marketing, demand creation, and the future of attribution and B2B go-to-market strategies."}