{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthelonggame.simplecast.com%2Fepisodes%2Fethan-hays-moz-GKBxxKWT","width":444,"version":"1.0","type":"rich","title":"Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5147450f-5b7e-4957-a283-76761e9ee4d5/6dbaae13-60e0-4526-8831-55c218013a89/podcast-cover-3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/e045ff9e-3254-40ca-8000-5fc4de9541a7\" height=\"200\" width=\"100%\" title=\"Enterprise SEO, SERP degradation, and the SEO origins of Healthline with Ethan Hays (Moz)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Exploring SEO complexities, from tragedy of commons to brand dominance. Google's defenses, content farms, and Healthline's product-led strategy featured. Challenges in SEO investment dissected, advocating for simplicity to drive understanding and investment."}