{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthelonggame.simplecast.com%2Fepisodes%2Fjenny-thai-vanta-0SNRLLO3","width":444,"version":"1.0","type":"rich","title":"Managing a Content Program During a Company Pivot, the Evolution of B2B Content Marketing, and Executive Communication with Jenny Thai","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5147450f-5b7e-4957-a283-76761e9ee4d5/6dbaae13-60e0-4526-8831-55c218013a89/podcast-cover-3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/6ef0a00f-0738-454b-af2e-557370f9c661\" height=\"200\" width=\"100%\" title=\"Managing a Content Program During a Company Pivot, the Evolution of B2B Content Marketing, and Executive Communication with Jenny Thai\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, Jenny Thai, Head of Content at Vanta, discusses the evolution of content marketing over the past decade.  Jenny shares insights on being adaptable and nimble in a company's growth stages, prioritization, streamlining processes, and aligning content strategy with overall corporate and marketing strategies. \n"}