{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthelonggame.simplecast.com%2Fepisodes%2Fjohann-wrede-usertesting-Q4S7kuGM","width":444,"version":"1.0","type":"rich","title":"AI as the New Front Door to Brands, Solution Marketing, and Why Your Promise Beats Your Product with Johann Wrede (UserTesting)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5147450f-5b7e-4957-a283-76761e9ee4d5/6dbaae13-60e0-4526-8831-55c218013a89/podcast-cover-3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/94c5a913-aaa4-4c38-ac27-1eba93d6bd5c\" height=\"200\" width=\"100%\" title=\"AI as the New Front Door to Brands, Solution Marketing, and Why Your Promise Beats Your Product with Johann Wrede (UserTesting)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Johann Wrede (UserTesting) explains why AI has become the new front door to brands, why brand consistency and customer obsession are the only real levers marketers can control, and how he's betting on in-person events and agentic marketing workflows to stay ahead."}