{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthelonggame.simplecast.com%2Fepisodes%2Fkyle-denhoff-hubspot-QRkaecAq","width":444,"version":"1.0","type":"rich","title":"Kyle Denhoff on HubSpot's New Media Strategy, Podcasts, Creator Program, and Monetizing YouTube","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5147450f-5b7e-4957-a283-76761e9ee4d5/6dbaae13-60e0-4526-8831-55c218013a89/podcast-cover-3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/99c8f1ab-9f50-4546-a1fd-ecd3f5e97054\" height=\"200\" width=\"100%\" title=\"Kyle Denhoff on HubSpot&apos;s New Media Strategy, Podcasts, Creator Program, and Monetizing YouTube\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Kyle Denhoff, the Director of New Media at HubSpot, discussed the concept of every company being a media company and whether it applies to all businesses and the challenges of applying traditional marketing strategies to new channels like podcasts and YouTube "}