{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthelonggame.simplecast.com%2Fepisodes%2Fmelissa-zehner-the-content-market-cgqyl_X_","width":444,"version":"1.0","type":"rich","title":"Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5147450f-5b7e-4957-a283-76761e9ee4d5/6dbaae13-60e0-4526-8831-55c218013a89/podcast-cover-3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/641f4dbd-838b-4ac9-ad61-ba8737f4b049\" height=\"200\" width=\"100%\" title=\"Melissa Zehner on Fractional Content Leadership and Fighting BS Content in B2B Marketing\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode, we are joined by Melissa Zehner, Founder of  The Content Market. She emphasizes the importance of quality and integrity in content marketing and discusses the prevalence of low-quality content and the need for thoughtful, accurate, well-researched, and valuable content."}