{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthelonggame.simplecast.com%2Fepisodes%2Fwhat-is-content-engineering-IqRbPxVx","width":444,"version":"1.0","type":"rich","title":"What is Content Engineering?","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/5147450f-5b7e-4957-a283-76761e9ee4d5/6dbaae13-60e0-4526-8831-55c218013a89/podcast-cover-3000.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/2c7875de-22fa-4c40-b92a-377fc1cbac80\" height=\"200\" width=\"100%\" title=\"What is Content Engineering?\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Josh Spilker explains the shift from content marketing to content engineering and how teams can use systems, AI, and workflows to scale differentiated organic growth."}