{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthemarketingmatrixpodcast.com%2Fepisodes%2Fovercoming-sales-challenges-in-tech-tmm-139-yGQQtLYP","width":444,"version":"1.0","type":"rich","title":"Overcoming Sales Challenges in Tech : TMM 139","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/810ede89-a5dd-40be-9e0d-ca87a5b5bcd6/a22b451d-f45c-4f1b-91ae-5a737c4536a6/aaron-20robbins-20-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/76c87523-72a7-4c34-80aa-57f83093408e\" height=\"200\" width=\"100%\" title=\"Overcoming Sales Challenges in Tech : TMM 139\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of the Marketing Matrix, host Lisanne Murphy interviews Aaron Robbins, co-founder of Intrinsic First and creator of Proactor, a role-play software for leadership development. They discuss Aaron's journey from mechanical engineering to leadership roles, his passion for motivation theory, and the development of Proactor. Aaron shares insights on the importance of practice in leadership training and the challenges of sales and marketing in the tech industry."}