{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthenewstack.simplecast.com%2Fepisodes%2Fthe-new-finops-problem-isnt-cloud-bills-ZQrB2B6i","width":444,"version":"1.0","type":"rich","title":"The new FinOps problem isn't cloud bills","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/1425ebfd-95bd-4a66-b963-a0b885c75680/bb688835-10e4-4197-b01f-34221ccb5d38/tns-makers-logo-simplecast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/a019e2df-6f75-41ab-8917-8efae756c30b\" height=\"200\" width=\"100%\" title=\"The new FinOps problem isn&apos;t cloud bills\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"At Google Cloud Next 2026, Finout co-founder and CEO Roi Ravhon and Google Cloud FinOps lead Pathik Sharma discussed how FinOps is rapidly evolving for the AI era. Ravhon argued that while cloud FinOps had a decade to mature, AI economics are forcing the industry to adapt within a year. Unlike traditional cloud workloads, AI costs are unpredictable because token usage varies even for identical prompts, while advanced reasoning models consume significantly more tokens despite falling prices."}