{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthepeerboundpodcast.simplecast.com%2Fepisodes%2Falison-bukowski-n0EvTrme","width":444,"version":"1.0","type":"rich","title":"Alison Bukowski (VP, Customer Experience at Point of Reference) on Being Truly Customer-Led","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/18ca6a37-d2be-4a49-98cf-ebe3d471bcb1/0d5310e7-eee6-4957-8015-7a60fc9e125f/ab-episode-cover-4.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/79be5dcc-5fd1-48e2-9070-5db9299bdb6f\" height=\"200\" width=\"100%\" title=\"Alison Bukowski (VP, Customer Experience at Point of Reference) on Being Truly Customer-Led\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Alison and Sunny discuss customer advocacy and the importance of building relationships with customers, as well as the shift towards customer-led marketing. Alison shares her journey in marketing leadership and highlights the value of metrics and measurement in customer marketing roles."}