{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthepeerboundpodcast.simplecast.com%2Fepisodes%2Ftrish-borrmann-E2sx_185","width":444,"version":"1.0","type":"rich","title":"Trish Borrmann (Director of Global Customer Advocacy at ServiceNow) on Building Customer Relationships and Brand Engagement","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/18ca6a37-d2be-4a49-98cf-ebe3d471bcb1/a9980809-972a-44d8-bb60-d3f23e69fce2/tb-episode-cover.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/0d875699-e36b-47c1-bbdb-573b538efc5c\" height=\"200\" width=\"100%\" title=\"Trish Borrmann (Director of Global Customer Advocacy at ServiceNow) on Building Customer Relationships and Brand Engagement\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Trish Borrmann, the Director of Global Customer Advocacy at ServiceNow, shares her experiences in customer advocacy, including insights on working with customers, running advocacy programs, engaging with brand-level initiatives, and leveraging AI. She emphasizes the importance of building valuable relationships with customers and experimenting with different approaches in the field."}