{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthevideoinsiders.simplecast.com%2Fepisodes%2Fe55-wRblUgWy","width":444,"version":"1.0","type":"rich","title":"4K For Free With NextGen TV","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/fbf1da6f-1080-4584-8392-4a1752603a50/d854d9ac-46ab-4666-90a7-b7e28463b374/e55-peter-guglielmino-square.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/7712a81a-10d8-4fb3-8369-e7c5777c0ec7\" height=\"200\" width=\"100%\" title=\"4K For Free With NextGen TV\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Peter Guglielmino, CTO of IBM Media & Entertainment, discusses the use cases, business model and technology behind NextGen TV, also known as ATSC 3.0. This next-generation broadcast standard delivers 4K HDR live TV over a low delay IP broadcast network, opening up numerous opportunities for offloading mobile and broadband networks, and delivering content and software to devices in cars and homes.  "}