{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthis-is-ag.simplecast.com%2Fepisodes%2F47-hilary-craig-wwaj5Qvl","width":444,"version":"1.0","type":"rich","title":"47. Hilary Craig - Director of Produce Category Management at Misfits Market, perfect imperfection and sustainability","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/2dda78af-7797-4505-8bd3-436029dda559/51d49462-c2b6-4e98-a0fb-445ef3c441c9/this-is-ag-version-2.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/8753a297-86ac-49e3-b9ce-b5434073f4da\" height=\"200\" width=\"100%\" title=\"47. Hilary Craig - Director of Produce Category Management at Misfits Market, perfect imperfection and sustainability\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In this episode of This Is Ag!, Hilary Craig, Director of Produce Category Management at Misfits Market, joins me to explore the connection between agriculture, sustainability, and the people who eat the food farmers grow.\nHilary shares how her work helps connect growers with consumers by finding a market for quality produce that may be overlooked because of cosmetic imperfections. From scarred blueberries to unusually shaped fruits and vegetables, the conversation explores how our expectations of perfect-looking produce contribute to food waste and how education and storytelling can help change that.\nTogether, we discuss the importance of understanding where our food comes from, appreciating the work and relationships behind every piece of produce, and choosing flavor and quality over appearance. We also look ahead at the future of agriculture, where technology can help reduce waste, but the human connection to food, farming, and one another remains irreplaceable.\n"}