{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Fthisiscx.simplecast.com%2Fepisodes%2F01b1f9a1-01b1f9a1","width":444,"version":"1.0","type":"rich","title":"Episode 6: The ROI of Customer Experience","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/0218b7/0218b775-fae5-48bd-9992-c4d3f964c550/a474b4cf-cbfe-43dc-b237-239214211337/1492224554artwork.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/a474b4cf-cbfe-43dc-b237-239214211337\" height=\"200\" width=\"100%\" title=\"Episode 6: The ROI of Customer Experience\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"In our sixth episode, we discuss ways to tie customer experience back to a quantifiable ROI, and the components necessary for building a successful CX business case. We also discuss some of the behavioral economic theories behind recent events with Uber in our \"CX in the News\" segment. "}