{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ftimefreedom.simplecast.com%2Fepisodes%2Flee-lefever-_i1o_8ar","width":444,"version":"1.0","type":"rich","title":"Lee LeFever on Building a Business Around Your Life (Not the Other Way Around)","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e3207fb4-fd7f-4506-ae81-6e2b91f97dfc/8949762f-4cae-4032-a97e-ef17ee14b6ec/podcast.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/ac0cbbcb-33be-4532-b1ec-99b61a96eff7\" height=\"200\" width=\"100%\" title=\"Lee LeFever on Building a Business Around Your Life (Not the Other Way Around)\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Today on the podcast, Brian and Kirby welcome Lee LeFever. Lee lives with his wife, Sachi, on Orcas Island, Washington, a 55-square-mile island off the coast between Seattle and Vancouver. He's the co-founder of Common Craft and the author of The Art of Explanation and Big Enough.\n\nIn this episode... Lee shares how he and Sachi built Common Craft from a couple of paper-cutout explainer videos into a licensing business that separated their time from their money. He and Brian dig into the philosophy behind choosing time as your “shareholder value,” the power of long bets over short bets, and why living on an island with 4,000 people turned out to be exactly what they needed. Plus, they talk about what AI means for authentic human connection going forward."}