{"href":"https://api.simplecast.com/oembed?url=https%3A%2F%2Ftrade-tales.simplecast.com%2Fepisodes%2Fheidi-caillier-and-the-art-of-leveling-up-yEYCV7AX","width":444,"version":"1.0","type":"rich","title":"Heidi Caillier and the art of leveling up","thumbnail_width":300,"thumbnail_url":"https://image.simplecastcdn.com/images/e3248cbc-9c46-4935-8020-2d40cae8cc0b/fa811ce7-ac82-4727-b24e-f5fd88a66823/trade-tales-1.jpg","thumbnail_height":300,"provider_url":"https://simplecast.com","provider_name":"Simplecast","html":"<iframe src=\"https://player.simplecast.com/82c8474b-df74-44f9-9b6e-a7d78109116c\" height=\"200\" width=\"100%\" title=\"Heidi Caillier and the art of leveling up\" frameborder=\"0\" scrolling=\"no\"></iframe>","height":200,"description":"Amid an influx of new work, Seattle-based designer Heidi Caillier is actively exploring how to take her business to the next level. One thing she knows is required? Saying no."}